Trusted advisors in your corner

Latifa is one of the most resilient and hardworking members of the advisory team. A devoted mother, entrepreneur, investor, and real estate professional, she has built her success through determination, creativity, and a relentless commitment to her family and clients.

Throughout her career, Latifa has successfully navigated some of the most complex real estate transactions, including multi-million-dollar property sales, major family relocations across state lines, investment acquisitions, and distressed property situations. She understands firsthand the challenges that come with buying, selling, investing, and building long-term wealth through real estate.

Beyond real estate, Latifa has owned and operated multiple businesses, including a bridal boutique, and has consistently demonstrated an entrepreneurial mindset. Whether sourcing opportunities, operating businesses, investing, day trading, reselling products, or building real estate investments, she has always found creative ways to generate value and create financial growth.

Her background in the automotive industry, entrepreneurship, investing, and real estate provides a unique perspective that combines business knowledge with practical real-world experience. Rocky frequently turns to Latifa for guidance on real estate solutions, investment opportunities, entrepreneurship, and navigating life's most challenging transitions with confidence and determination.

Known for her honesty, compassion, work ethic, and ability to thrive under pressure, Latifa continues to inspire those around her through her commitment to family, business, and personal growth.

David is an entrepreneur, investor, former race car driver, and leader whose life has been defined by determination, resilience, and a commitment to continuous growth. Through both successes and challenges, he has consistently found ways to adapt, overcome obstacles, and create opportunities for himself and those around him.

Throughout his career, David has achieved significant success in the automotive industry, building a reputation as a top-performing sales professional with a natural ability to connect with people, build relationships, and deliver results. His entrepreneurial mindset and sales expertise have helped him generate substantial business success while developing a deep understanding of negotiation, marketing, and value creation.

As a real estate investor, David successfully purchased, improved, and sold his first property, generating an impressive six-figure return and reinforcing his belief in real estate as a powerful tool for long-term wealth creation. He continues to pursue investment opportunities with a focus on disciplined decision-making, strategic growth, and building lasting value.

In addition to his business and investment experience, David spent time as a race car driver, developing the focus, discipline, and competitive mindset that continue to influence his approach to life and business today. Whether behind the wheel, in a sales environment, or evaluating an investment opportunity, he has always been driven by performance, preparation, and a desire to succeed.

Known for his quiet confidence, loyalty, and strong sense of responsibility, David is a devoted father who understands the importance of hard work, perseverance, and creating opportunities for future generations. One of his greatest strengths is his willingness to support and encourage those around him. Rocky frequently turns to David not only for guidance on entrepreneurship, sales, and real estate investments, but also for the unwavering support, encouragement, and belief that have helped shape his own journey.

David's practical experience, entrepreneurial spirit, and commitment to personal growth make him a trusted advisor and an important part of the Rothrock family legacy.

Erin brings a unique blend of intelligence, compassion, entrepreneurship, and real-world investment experience to the advisory team. Currently pursuing her education in the medical field while working in healthcare, she is passionate about helping others and improving the well-being of those around her.

As a property owner and investor, Erin understands the responsibility, planning, and long-term vision required to build wealth through real estate. Her perspective combines financial awareness, personal discipline, and thoughtful decision-making, making her a valuable contributor to the team's long-term outlook.

Known for her quiet confidence, analytical mindset, and caring nature, Erin is someone who listens carefully, thinks critically, and provides meaningful insight when it matters most. Her dedication to education, personal growth, and continuous learning has helped her excel academically while developing a strong foundation for her future career in healthcare.

Beyond her studies, Erin has demonstrated an entrepreneurial spirit through creative business ventures, including clothing resale, online retail, and customer-focused businesses. Her ability to identify opportunities, adapt to challenges, and build meaningful relationships has contributed to her success both professionally and personally.

A former soccer athlete with a passion for fitness and wellness, Erin understands the value of discipline, teamwork, and perseverance. She has also explored opportunities in modeling, further developing her confidence, professionalism, and ability to connect with people from diverse backgrounds. These experiences have helped shape her well-rounded perspective and strong work ethic.

Erin enjoys travel, fashion, fitness, animals, and spending time with family and friends. Her kindness, integrity, and genuine concern for others make her a valued member of the advisory team and an important part of the Rothrock family legacy.

Rocky values Erin's perspective on wellness, investing, personal growth, and long-term planning, and frequently turns to her for thoughtful advice, encouragement, and a level-headed perspective. Her intelligence, compassion, and commitment to helping others continue to positively impact everyone around her.

Brooke is one of the youngest members of the advisory team and a dedicated healthcare professional committed to helping others. While working in a hospital setting and pursuing her medical education, she has built a reputation for compassion, professionalism, and an unwavering commitment to the well-being of those around her.

An accomplished soccer athlete, fitness enthusiast, and lifelong learner, Brooke approaches every challenge with discipline, integrity, and a positive attitude. Through years of athletics, healthcare experience, and education, she has developed the resilience, teamwork, leadership, and determination that continue to guide her success. Her passion for health, wellness, fitness, and personal growth is reflected in both her professional and personal life.

As a property owner and active participant in family real estate projects, Brooke brings valuable insight into homeownership, real estate investments, property operations, and long-term planning. She combines intelligence, empathy, and practical experience to provide thoughtful perspectives that benefit both clients and the advisory team.

Beyond her work and studies, Brooke has explored opportunities in modeling, an experience that helped build confidence, professionalism, and strong communication skills. She also enjoys traveling and experiencing new places, cultures, and perspectives, which have contributed to her well-rounded outlook on life.

Known for her kindness, strong work ethic, and genuine care for others, Brooke is often the person people turn to for support, encouragement, and honest advice. Family is one of the most important parts of her life, and she shares a close bond with her twin sister, Erin. Their support for one another, combined with their shared dedication to education, healthcare, and personal growth, has helped shape the women they are today.

Brooke represents the values that Rocky's | eXp was built upon: service, integrity, hard work, compassion, and treating people the right way. Her dedication to helping others, commitment to continuous improvement, and positive outlook make her a valued member of the advisory team and an important part of the Rothrock family legacy.

Rocky frequently turns to Brooke for perspective on health, wellness, real estate ownership, personal growth, and creating a positive impact in the lives of others.

John has decades of experience in business, real estate ownership, investment properties, and long-term wealth building through real estate. He serves as a mentor and advisor, providing strategic guidance, market perspective, and business insight.

Marta is one of the driving forces behind successful real estate projects from concept to completion. Licensed as a Realtor® in multiple states, Marta combines expertise in residential real estate, commercial architecture, interior design, property staging, development, and real estate investments.

As both a real estate professional and property owner, Marta understands the challenges and opportunities that come with acquiring, improving, managing, and operating investment properties. She has successfully owned and managed rental properties while helping clients identify opportunities to maximize value through thoughtful design, planning, and execution.

Known for her professionalism, creativity, honesty, and strong work ethic, Marta has a unique ability to see both the investment potential and design possibilities of a property. Whether preparing homes for market, overseeing renovations, developing architectural concepts, staging properties, coordinating projects, or managing investment properties, she approaches every opportunity with exceptional attention to detail.

In addition to her real estate and design background, Marta operates her own successful cleaning business, giving her firsthand experience in entrepreneurship, operations, and customer service. She is never afraid to roll up her sleeves and lead from the front, making her a trusted resource for clients, investors, and industry professionals alike.

Rocky frequently turns to Marta for guidance on real estate acquisitions, design, development, property improvements, investment strategy, and creating exceptional client experiences.

A seasoned advisor with decades of experience in commercial land transactions, development projects, and business leadership. Having been involved in more than $40 million in land and development deals, Dave provides strategic insight, market perspective, and big-picture guidance. Rocky often turns to Dave for advice on complex opportunities and long-term planning.

Joyce has helped acquire, furnish, market, and manage more than 15 properties across the United States. Through platforms such as Airbnb and VRBO, as well as long-term rental strategies, she has built significant experience in vacation rental operations, guest experience, property design, and rental portfolio growth. Rocky often turns to Joyce for guidance on short-term rental investments, property optimization, and operational best practices.

Joe has spent decades building and managing a multi-state real estate portfolio alongside his wife, Joyce. From acquisitions and tenant screening to contracts, property repairs, bookkeeping, cash-flow management, and long-term investment strategy, Joe has personally overseen every aspect of property ownership and management.

Known for his hands-on approach, Joe often completed everything from renovations and landscaping to lease administration and operational planning. Rocky turns to Joe for practical guidance on acquisitions, rental property operations, investment strategy, and long-term wealth creation through real estate.

Mike has spent decades building, scaling, and advising successful businesses across multiple industries. He played a key role in growing a medical supply company from a garage startup into a large-scale operation, overseeing supplier relationships, international sourcing, contracts, logistics, and business development.

In addition to his business ventures, Mike has invested in real estate and has extensive experience with acquisitions, sales, and large-scale operational projects. Rocky often turns to Mike for guidance on business growth, strategic planning, acquisitions, and long-term value creation.

Mike Miller has been a trusted legal advisor to the Rothrock family through some of life's most important decisions and most challenging moments. With extensive experience in business law, litigation, trusts, estates, probate matters, real estate transactions, and complex legal disputes, Mike has earned a reputation for providing steady guidance, practical solutions, and unwavering professionalism.

Throughout the years, Mike has helped navigate significant business matters, major real estate transactions, estate planning, probate issues, litigation, and high-stakes legal proceedings. His ability to remain calm under pressure and provide clear, thoughtful advice has made him a trusted resource for families, business owners, and investors alike.

What truly sets Mike apart is his dedication to the people he serves. He is known for being approachable, dependable, and always willing to take the call when someone needs help. His clients know they have an advocate who genuinely cares, listens, and works tirelessly to protect their interests.

For Rocky, Mike has been more than a legal resource—he has been a trusted advisor, mentor, and friend. Through both business and personal challenges, Mike has consistently provided guidance, support, and protection when it mattered most. His integrity, loyalty, and commitment to helping others have earned the respect of everyone around him.

Rocky frequently turns to Mike for guidance on legal, business, trust, estate, and real estate matters and is proud to have him serve as a valued member of the advisory team.

Liz brings a practical perspective shaped by real-world experience, family values, and a commitment to personal growth. Through mentorship from David Rothrock and hands-on exposure to business and sales, she has developed an appreciation for hard work, accountability, adaptability, and long-term financial planning.

As she continues building her knowledge of real estate investing and wealth creation, Liz remains focused on learning, growing, and creating opportunities for her family's future. Her willingness to adapt, support those around her, and embrace new challenges reflects the values that have helped shape the Rothrock family over the years.

As a member of the Rothrock family, Liz contributes to the team's commitment to perseverance, loyalty, and continuous improvement.